Coleman x Stranger Things - Limited Edition Packaging Concept
For this concept, I led the creative development of a limited edition Coleman 6-Can Sling Soft Cooler, reimagined through the mysterious lens of Stranger Things. The goal was to merge Coleman’s rugged outdoor identity with the show’s supernatural world, creating a collectible piece that fans would instantly recognize and want to show off.
For this concept, I led the creative development of a limited edition Coleman 6-Can Sling Soft Cooler, reimagined through the mysterious lens of Stranger Things. The goal was to merge Coleman’s rugged outdoor identity with the show’s supernatural world, creating a collectible piece that fans would instantly recognize and want to show off.
Drawing inspiration from the Netflix series, I incorporated hidden visual nods and unique diecuts that invite discovery, much like uncovering secrets in Hawkins. The design plays with the idea of going to the Upside Down through contrasting textures, lighting cues, and layered graphics that transform a familiar Coleman product into an immersive fan experience.
