Friday Collective, a playground for bold, feel-good packaging. With minimal guardrails, I explored color, structure, and materials testing punchy palettes, oversized type, textures, and custom die-cuts with peek-through windows. Sustainability was baked in: clear materials or recyclable substrates and reduced inks, adhesives, and waste. From simple wraps to flat-shipping nested carriers, the result is a bright, joyful system that pops on shelf while staying smart and sustainable.
Foldable cartons vs. clear hangable structures
Custom diecuts + one color on sustainable material
Fun and vibrant scented auto air fresheners exploration