As the lead designer, I owned the creative vision from concept to final production. I directed the design language, set the visual hierarchy, and oversaw the development of multiple packaging SKUs. I coordinated directly with brand managers, marketing teams, and production vendors to ensure every design decision balanced creativity, functionality, and manufacturability.
Typography and implementation
to structures / Sub-brand exploration
to structures / Sub-brand exploration
Concept exploration
full print vs. label for cost savings
full print vs. label for cost savings